Eight Marketing Essentials for Diversification
- Blake Anderson
- Oct 22, 2014
- 1 min read
Diversification is more than just a smart way to leverage the existing business lines for growth; it is one of the only ways for a solid company to realize full return on its long-term investments. The company has spent heavily through the years in numerous ways to build solid customer relationships. Expanding those relationships is the only way, short of selling the company, to avoid leaving hard-earned value on the table. To put it another way, why should someone else sell in-home services to those customers when you’re the one that has spent years building the relationship?
